Brand Guidelines

Brand guidelines exist to strengthen a brand and protect its integrity so that it continues to enhance the value of a business. A brand is not just our logo and colors; it also represents how we talk about ourselves as an organization and how we interact with others—both internally and externally. Our brand platform is an important part of our overall brand and serves as the foundation for our logo and other visual elements. These brand guidelines will help explain the relevance, reputation, and importance of the BDS Laundry brand by providing a framework for how to use the various elements, including logo and color palette, typography, messaging, tone of voice, and more.

This brand portal is a comprehensive manual for anyone using the BDS Laundry brand and its components—employees, partners, designers, marketing agencies—so you can be sure the appropriate audiences engage with a consistent brand across every platform.