Key MESSAGes

Key messages

Key messages hit on major differentiators, benefits, and important points to give you a sampling of how we focus our messaging to reach our audiences. They are developed after analyzing extensive research and data, and were written with BDS Laundry’s brand platform in mind. Consider these key messages a jumping off point for all future written communications developed for the multi-housing industry. Key messages developed in the future for vended and on-premise laundry services should incorporate similar characteristics and should maintain a consistent tone of voice.

Relationships

Customers are our first priority at BDS Laundry. Whether you own one building or multiple, we work with you to provide the most efficient laundry solutions, helping you enhance the living experience for every resident.

Reputation

Our dedication to the communities we serve and our commitment to providing fast, reliable service has afforded BDS Laundry a reputation as the gold standard for outstanding laundry solutions.

Family

For more than 55 years, BDS Laundry has provided countless communities with exceptional laundry solutions. It is our goal to make each of our customers feel like another member of our extended family—we seek to accomplish this goal through care, support, and customized solutions.

Integrity

Integrity is at the core of BDS Laundry and who we are. We are passionate about our work and we are driven to continually provide our customers with the solution that is best for them.

Forward-Thinking

We make it easy to do business with us by providing exceptional customer service, quality machines, and innovative technology solutions. By giving our customers more than they expect, BDS Laundry remains a trendsetter in the commercial laundry industry.

Technology

Laundry shouldn’t be a chore. BDS Laundry offers smart technology solutions to make the process easier. Residents can manage laundry cards and view which of our smart washers and dryers are available on our website—all from their mobile device or computer.