KEY messages
Voice & Tone
Tone and voice shapes how our brand talks. It is intended to help us better connect with our audiences by speaking about our brand in a way that resonates with them on a deeper level. Voice and tone gives us specific and purposeful direction around how we write as our brand. It should be consistent throughout our communications, but can vary slightly from medium to medium.
The key messages available in this guide are specific to the multi-housing industry. Refer to them when writing key messages for vended laundry or on-premise laundry services, in order to maintain a consistent tone and voice.
Voice
We are professionals to the highest degree, backed by a legacy of more than 55 years in the industry. We are committed to creating and maintaining exceptional experiences for our customers, regardless of their size. When interacting with our brand, audiences should feel valued, taken care of, and at ease with their decision. Our passion for relationships and quality should be contagious and felt at every level of the organization, and most importantly, felt by our customers.
Tone
Our tone is professional yet warm. We choose words that show our commitment to all of our relationships, whether internal or external. Our work helps people lead more comfortable and enjoyable lives. We are not overtly emotional in our communications but we do want people to know we care about them and their experience. We are motivated by their needs and we want to work together to bring the best solution to bear.
Guidelines
To maintain the proper voice and tone in your communications:
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Always use clear, straightforward language
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Keep the ethos of relationship integrity at the center of your message
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Use positive, conversational language that is not bogged down in transactional details
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Maintain focus and lead with the most important message
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Be economical, use only the words necessary to get your point across