Nearly as important as our logo are our established brand colors. This color palette was carefully crafted, keeping accessibility, contrast, hierarchy, and overall aesthetic in mind.
Our corporate colors are a distinct and crucial part of our identity, as they make our brand instantly recognizable. When applied consistently, our corporate colors also provide a strong visual link across various materials and communications and set our company apart from the competitors. No colors other than the ones specified below may be used.
PMS: 660C or 285U
CMYK: 77/49/0/0
RGB: 57/122/201
HEX: #397ac9
PMS: 2905C or 2905U
CMYK: 39/5/2/0
RGB: 147/207/237
HEX: #93cfed
PMS: 533C or 533U
CMYK: 91/76/42/35
RGB: 38/57/85
HEX: #263955
PMS: 575C or 382U
CMYK: 54/15/91/1
RGB: 133/172/77
HEX: #85ac4d
PMS: Cool Gray 1
CMYK: 15/12/12/0
RGB: 213/213/213
HEX: #d5d5d5
PMS: 172C or 172U
CMYK: 0/83/91/0
RGB: 255/81/38
HEX: #ff5126
Tints and shades of black for use as body copy, strokes, or floods.
BODY COPY:
80% Black
STROKE/FLOOD:
5-50% Black
NEVER USE AT 100%
