visual identity

graphic elements

These are graphic building blocks that support the BDS Laundry brand. These can evolve over time.

DO use color blocking with the blues and grays of the BDS Laundry color palette to section out and highlight information. Avoid using the BDS Laundry green or orange within this mosaic (floods of green and orange alone is allowed).

DO use a medium-sized color frame (comprised of one of the BDS Laundry blues or white) to highlight key information or imagery, or to tie elements together such as an image and a quote.

DO use a solid color box on top of in-context environment photography as a way to communicate information on top of background images that make text illegible on their own.

DO use thin line weight icons to highlight key information. Icons should be all one color using the BDS Laundry palette.

DO highlight statistics with clean and compelling charts and graphs when possible. Graphs should combine solid colors with thin lines to match the color blocking and icon style of BDS Laundry.