VISUAL ELEMENTS
Typography
Just as important as logo and color palette are the typefaces used across BDS Laundry collateral. The following font family is core to the BDS Laundry brand. The corporate fonts are a fundamental part of our visual style that help achieve a unique and consistent look across our materials. The primary fonts must be used on all printed materials and communications—and, if possible, should be used on the website and any online communications, as well.
Primary Brand Fonts
Available for purchase:
Pluto: https://www.linotype.com/1282669/pluto-family.html
Available for download:
Montserrat: https://fonts.google.com/specimen/Montserrat
Headline Style
Body Copy Style
Type Styles
Use on the Web
Montserrat is a web-safe font and available for use on websites and landing pages. For more information, visit: https://fonts.google.com/specimen/Montserrat
Alternate Typefaces
In instances where a web-safe font is required or where Montserrat may be unavailable for personal use (e.g. emails, PowerPoint) please use one of the following acceptable typefaces.
